This is a personal rebrand of Ghoul TV, which was the name of a proposed television station created by myself and two other designers. This project focused solely on the process of creating brand guidelines. The beginning of Ghoul TV started off as a group effort in order to collaboratively research and find a name and topic for this new station. After our findings, we split on our own and went in our own direction. Ghoul TV is a station housing “all things scary.” The logo is a word mark in the shape of vampire fangs to play on the playful side of the brand. The goal of the station is to provide endless entertainment for those who enjoy hair-raising thrills.